Senda Dorada Trust Center

Know what is confirmed, estimated and still to be verified.

This page explains the commercial journey in plain language—from producer and format to sample, payment, transport and a possible claim. It avoids treating an estimate, registration or return URL as proof of a completed transaction.

Shipment-specific verification. Registration, tariff treatment, insurance, carrier commitments and contract terms are checked for the named route and order before dispatch. Planning estimates on this site are not legal, customs, tax or food-safety advice.
Who is involved

A commercial team connected to identifiable producers.

Senda Dorada LLC coordinates the buyer relationship. The catalog identifies the farm, producer, variety and process so that “origin” is useful information rather than a decorative claim.

Senda Dorada LLC

The commercial company presented on this site, acting as non-resident importer for Canadian orders. It coordinates quotes, USD order documents and the buyer relationship. Company and banking details should be checked on the final invoice before payment.

Sales and support

Diego supports selection and commercial follow-up. Diana supports the order process and questions. Use the published email or WhatsApp contacts and verify any payment instruction through a known channel.

Producers and farms

Current catalog stories include Finca Quebraditas in Oporapa, Huila, and El Rubiconcito in Betulia, Antioquia. Lot-level producer and process details remain the reference for a specific coffee.

Faces, not a logo

The people who answer when you write.

Two named people handle the commercial relationship. These are working photographs from Colombia, not stock images or renders.

Diana Laverde drinking coffee in a town square in Antioquia, Colombia
Diana Laverde — order process and buyer questions. Photographed in the town square of Betulia, Antioquia, the municipality where the family farm El Rubiconcito sits.
Diana and Diego in the main square of Betulia, Antioquia, with the parish church behind them
Diana and Diego in the main square of Betulia, Antioquia — the municipality the family farm sits above. Diego supports selection and commercial follow-up.
On camera

Diana, interviewed about the coffee.

A television interview with Diana Laverde, filmed in Antioquia. It is in Spanish with Spanish subtitles on screen; the full English translation is below the player.

In Spanish · Part 1 · English transcript below

“La Historia Del Café Antioqueño Desde Las Montañas De Betulia”

Diana talks about returning to the coffee region every few months, about training as a barista in order to explain good coffee to customers, and about the markets the family brand has reached. Published on the Senda Dorada LLC channel.

Read this before drawing conclusions: the interview is about the family's retail brand — the bag sizes mentioned are 250 g to 2.5 kg consumer presentations. It is context on the people and the origin, not a specification of the Senda Dorada wholesale lots, and it is not an availability or delivery commitment.

Open the channel on YouTube →
Full English transcript

Translated from the Spanish subtitles shown on screen. Speaker labels are inferred from the question-and-answer structure; where the recording starts mid-sentence, the transcript does too.

Diana: …the day to day. Generally I go every three months, and the truth is, that experience — I say, well, I have been living away for a while now, but coffee calls you back.

Interviewer: Yes, that attachment to coffee is very strong. You always come back to help bring that coffee in.

Interviewer: How has it gone, winning people over with these high-quality coffees?

Diana: Well, a lot of brands have appeared, because we are all in the same place. But the knowledge you pick up from everybody already working in this field… Right now I am taking barista courses, and they tell you about it and you can pass it on to other people — talk to them about a good coffee, explain it, educate them. So it is a transition that has taken time.

Diana: I think that in other countries they are waiting for our coffee.

Interviewer: Yes, it is good that you are looking for those markets abroad, because they have good Colombian coffee there.

[On screen: GERMANY · SPAIN · JAPAN]

Interviewer: How has it gone? Which markets have you won over?

Diana: Word of mouth and social media. We also have two businesses in Comuna 13. The brand has become well known, so it is about making the most of that advantage.

Diana: And we offer 250-gram presentations, 340-gram, 500-gram and 2,500-gram. You can find it as whole bean and as medium grind — a high-quality coffee, LaVerde, ground coffee.

Interviewer: What message and invitation do you have, Ms. Diana, so that people keep drinking high-quality coffees? And above all, it is good that you are winning over foreign markets.

Diego and Diana behind a coffee stand at a producer fair in Antioquia, Colombia
Diego and Diana at a regional producer fair, Antioquia.
In person

The team shows up where the coffee is grown.

What this photograph shows
A stand at a regional producer showcase in Antioquia, with brewing equipment, roasted coffee and a photo line of the growing area. Banners in the frame belong to the event and to a regional origin programme. Their presence in the photograph records participation in the event; it is not an endorsement, certification or approval of Senda Dorada LLC by any organiser or public body.
Why a fair stand matters commercially
Selling coffee at origin means the team cups, packs and explains the same lots in front of the people who grow them. It does not replace the sample step: a buyer should still evaluate a 1 kg sample against their own roast protocol before committing to volume. Open the sample selector.
Packaging shown in older material
Some photographs and the video reel on this page show the family's earlier retail packaging under a different brand. Current Senda Dorada branding, label requirements and any private-label work are confirmed for the applicable order and destination — never assumed from a photograph.
Earlier retail coffee packaging from the family's previous brand
Earlier retail packaging under the family's previous brand. Shown for history, not as current Senda Dorada product packaging.
The two farms

Where the lots in the catalog actually come from.

Photographs taken on location at Finca Quebraditas (Oporapa, Huila) and El Rubiconcito (Betulia, Antioquia). Each caption states something checkable against the lot you are quoted.

Coffee hills at Finca Quebraditas, Oporapa, Huila
Finca Quebraditas · Oporapa, HuilaEdinson Argote and Angela Rojas cultivate the farm between roughly 1,600 and 1,850 m. Thirty-eight current catalog products explicitly name Finca Quebraditas; the separate Blend Oporapa entry is regional and should not be relabelled as a farm-specific lot without confirmation. Washed, natural and co-fermented processes are recorded per SKU.
Fruit pulp added to a co-fermentation tank at Finca Quebraditas
Process, not flavouringCo-fermentation with real fruit pulp at the farm. Where a lot is described as co-fermented, the process happens here — the coffee is not flavoured after roasting.
Angela Rojas raking parchment coffee on the drying patio at Finca Quebraditas
Angela Rojas · drying patioParchment turned by hand on the patio. Drying is a named step at a named farm, which is what makes a traceability claim checkable.
The family farmhouse at El Rubiconcito, Betulia, Antioquia
El Rubiconcito · Betulia, AntioquiaThe Laverde family farm at about 1,600 m, in the Suroeste Antioqueño. Jaime Laverde and Lucidia have worked this land for more than 30 years. Four current catalog lots name the farm: SL-28 and Chiroso, each in washed and natural process. Exact harvest allocation is confirmed per lot.
Jaime Laverde and Lucidia at El Rubiconcito, Betulia, Antioquia
Jaime Laverde and LucidiaOwners, more than 30 years on this land. The rare-genetics lots — SL-28 and Chiroso — come from their microclimate.
Ripe red coffee cherries on the branch at Finca Quebraditas
Selective pickingRipe cherry selected on the branch. Harvest timing drives which lots exist in a given season, which is why availability is confirmed at origin before preparation.
The purchase journey

Each step has a different level of commitment.

Green coffee and roasted coffee
Green / unroasted is for professional roasters who control their own roast profile. Roasted is prepared for cafés, hospitality, subscriptions and retail programs. They have different prices, preparation, packaging and logistics. The chosen format is recorded on the order.
1 kg samples
Each selected lot is a 1 kg green or roasted evaluation sample. The selector shows provisional coffee values and a separate Canadian transport planning estimate. It prepares a structured request only: no payment or lot reservation is created. The team confirms SKU, format, cost status, availability, destination and transport before any secure payment instruction. Prepare a sample request.
Reservations and availability
A draft, quote or message is not an inventory lock. Catalog quantities support planning, while current allocation is confirmed at origin before preparation. The site should not state that a lot is reserved solely because the browser returned from payment.
Wholesale payment
The current card checkout is for qualifying wholesale orders and charges the server-validated coffee subtotal. Exact freight is confirmed separately. Stripe’s signed server-side payment notification remains the source of truth; a ?paid=1 return URL is only a neutral “processing or confirmation sent” state. A receipt or paid invoice must come from verified payment data, not local browser storage. Stripe Checkout fulfillment guidance.
What happens when inventory cannot be confirmed
The team contacts the buyer before preparation to discuss a substitute, revised timing or cancellation. Any refund follows the verified payment method and the final terms. A quote-stage reservation carries no automatic promise that a specific harvest is available.
Transport in plain language

DDP, DAP and EXW assign different responsibilities.

DDP

Delivered Duty Paid generally means the seller coordinates carriage and the agreed import/delivery responsibilities to the named destination. The exact destination, included charges, importer role and exceptions must be written on the confirmed order.

DAP

Delivered at Place generally places import clearance, duties and taxes with the buyer at the named destination. The buyer should confirm broker, entry and delivery responsibilities before selecting it.

EXW

Ex Works generally makes the buyer responsible for pickup and onward export/import logistics from the named origin point. It suits buyers who already control that chain.

“Dispatch estimate” means when the prepared coffee is expected to leave. “Delivery estimate” means when the carrier expects arrival. Neither should be presented as an absolute promise when roasting, origin availability, customs or transportation can change it.
Food import and documentation

Registration and filings are not product approval.

CFIA and licence language used on this site
Importing food into Canada requires a Safe Food for Canadians (SFC) licence issued by the Canadian Food Inspection Agency, for both green and roasted coffee. Holding a licence is not an approval of a company, product, label or shipment, so Senda Dorada does not use “CFIA approved.” “SFC licence held” may be used only after human verification, without publishing confidential licence numbers. CFIA: Importing food.
CBSA entry and CARM
A customs entry is shipment-specific. Commercial imports are accounted through the CBSA Assessment and Revenue Management (CARM) system, and a non-resident importer needs its own business number, portal account and financial security. The appropriate wording is “CARM entry filed for each applicable shipment,” after it has actually been filed. Evaluation samples can also fall within the rules unless an exemption applies. CBSA: CARM.
Canada–Colombia trade treatment
Coffee under HS 0901 enters Canada duty-free, under both the general MFN tariff and the Canada–Colombia Free Trade Agreement, so a preferential claim is usually not what determines the cost. Duty-free is not tax-free: 5% federal GST is assessed on the customs value at import, and carrier brokerage may apply. Eligibility for any preferential claim still depends on origin, classification, documentation and the facts of the entry, and the final commercial documents should be reviewed for the selected green or roasted product. Global Affairs Canada: Canada–Colombia FTA.
Typical commercial and shipment documents
Depending on the shipment, the file may include a commercial invoice, packing or transport record, origin support and applicable food-import filings. Samples shown on this site are explanatory—not proof that a future shipment has already been filed, cleared or paid. See the document explainer.
Problems, privacy and contact

A clear path when something changes.

Cancellation and returns

Unprepared orders can be cancelled; opened coffee and custom-prepared products have restrictions. Authorized returns go to Senda Dorada LLC in Cheyenne, Wyoming, United States; a return from Canada is a cross-border shipment and needs written authorization first. Read the complete policy.

Damage and claims

Keep the coffee, outer packaging, labels and carrier evidence. Notify Senda Dorada promptly with order reference, photos and quantities affected. Coverage and remedy depend on the shipment record and applicable carrier or insurance terms.

Commercial information

Contact and business data are used to prepare quotes, communicate about samples/orders and coordinate delivery. Marketing email to Canadian recipients falls under Canada's Anti-Spam Legislation (CASL), which applies to B2B email and requires consent before sending, accurate sender identification and a working unsubscribe mechanism. Government of Canada: CASL.